Medical Aid for Families: What You Actually Need (and What’s Costing You Money) A health specialist’s guide to choosing, reviewing and getting the most out of your family’s medical cover in South Africa, without the confusion or fear. The Moments Podcast featuring expert guest Liz Coetzee, Health and Financial Advisor Medical aid is one of […]
Author Archives: Madge Booth
8 Reasons Why Building a Business as a Mom Is So Damn Hard There is a version of entrepreneurship that gets talked about often. It is structured, strategic, and, at least on the surface, relatively clean. You start with an idea, you execute, you grow. There are long stretches of focused work, predictable routines and […]
The Networking Strategy Working Moms Actually Have Time For Working moms are operating on precision timing. Every minute accounted for. Every decision weighed against a child or a schedule, a responsibility that cannot be moved. You’re not skipping after work drinks because you don’t care about your career, you’re skipping it because something (or someone) […]
Renting vs Buying: The Hidden Cost of Waiting Too Long to Own a Home There’s a quiet assumption so many of us carry: that home ownership is something that will happen one day, when the numbers finally make sense. When we earn a little more, save a little more, feel a little more ready. Until […]
The Real Reason Working Moms Feel Burnt Out (According to an HR Expert) There’s a quiet tension that exists in almost every working mother’s life, and once you see it, you can’t unsee it. It’s not just the juggle of work and home. It’s not even the mental load we talk about so often. It’s […]
How to Make Friends as a Mom in Your 30s and 40s (Even If You’re Busy) Somewhere between school runs, work deadlines and everything in between, friendships sometimes is the thing that gets left behind. It is increasingly difficult to find your tribe and make friends as a mom in your 30’s and 40’s. Especially […]
The Mental Load: The Invisible Work That’s Exhausting Working Moms The mental load of motherhood is one of the biggest reasons so many working moms feel overwhelmed and burnt out. While tasks like cooking, cleaning, and school runs are visible, the real pressure comes from the invisible labour of managing a family. It’s the planning, […]
Why Working Moms Must Stop Trying To Be Supermom For decades, society has celebrated the idea of the “supermom”. The woman who builds a successful career, runs a perfect household, raises thriving children, maintains a loving marriage, stays fit and somehow still remembers to bring cupcakes to school. But according to motherhood mentor and psychiatrist […]
Flexible Hours Aren’t Enough: The Real Secret to Mom-Friendly Workplaces For years, the phrase “mom-friendly workplace” has been reduced to a few predictable perks: flexible hours, remote work and maternity leave policies. In a recent MOMents podcast episode, I spoke to Charlotte Speak, founder of Power of the Parent, and she revealed that the real […]
Can Working Moms Really Have It All? The Honest Truth Working Moms Rarely Hear When we were younger, the message felt clear: work hard, build a career, follow your ambition and everything will fall into place. Women were told we could have it all. The career. The family. The success. But what no one really […]










